Centralization and Automation Strategies to Propel Your Business Forward

Learn how to improve productivity, deliver consistent messaging, and increase cost efficiencies by leveraging the power of centralization and automation.

You’ll learn:

  • Problems with today’s marketing technology stack
  • Benefits of modernizing legacy systems
  • Two ways to modernize marketing: centralization and automation
  • How centralization improves productivity, efficiency and compliance
  • The difference between centralization solutions: best of breed vs. integration
  • Marketing tasks to automate
  • Trends affecting centralization and automation
As any marketer or product expert can attest, managing campaigns in regulated industries like health care or financial services requires a level of industry knowledge that can only be gained with time. Toppan Merrill has been working in these regulated environments and understands the nuanced approaches necessary to help you get the most out of your content across any channels your audience may be using. Toppan Merrill brings industry-level expertise, centralization and automation solutions, and a "work smarter, not harder" mindset to client engagements.
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